Ballistix is a sub-brand of Crucial and typically has been reserved for their top-end memory products. I'm sure many of you have owned or at least heard of Crucial Ballistix memory. Well, Ballistix will now become its own gaming brand and will no longer be labeled next to Crucial. The Ballistix brand will include of course Ballistix memory (RAM) and possibly SSDs and gaming peripherals in the future.
- CES 2018