Marketing through videos is the new trend and businesses have quickly jumped at this opportunity thanks to better ROI. It is estimated that Facebook users watch 100 million hours of videos on the platform everyday, and this is not it. You even have video-only sites like YouTube that get billions of visitors. In fact, it is believed that 90% of all internet users visit YouTube or other similar video sites for one purpose or the other.
If you want to grow your business then the only way to do it is by applying great marketing tactics. While there are many ways to market your brand, still, doing it with videos is quite effective and has been doing wonders for companies so far.
Long time back, making videos was an expensive task and only big businesses could afford it. But now, the tides have turned and even smaller businesses can make videos in a very small budget and gain amazing results from it.
When you want to make marketing videos, there are several factors that need to be kept into consideration if you want it to work. Videos made without any aim won’t do well. You can check Bombbomb for sales professionals to know more about how to make quality videos to improve your business.
Here’s how to make marketing videos:
Define Your Audience
The most essential step of creating a killer marketing video is to make one which is targeted towards a relevant audience. If you decide to make a video out of the blue then it will confuse the audience. Therefore, having an audience in mind will greatly help.
Get the Gear
It’s not always necessary to have a luxury camera at your disposal to make videos. Remember, it’s not the quality of the video that matters but the content. So a simple camera, smartphone, iPhone is more than enough. You need to spend less time worrying about the quality than the content itself.
However, still, videos should be clear. Most quality phones can record 780P or higher videos, which is good enough.
Get Right to the Point
Longer videos don’t do quite well which is why, the shorter your video, the better. However, longer videos can be a success as well given that you make videos properly.
Now to make your video shorter, you need to give up the gold right at the beginning. If it’s a video about a product then shoot all its features right at the beginning.
YouTube viewers tend to be impatient when they’re searching for a video, that’s why your video should speak about valuable information at the start.
Facebook also provides video option now and many businesses have been enjoying this feature. It is a great way to market your brand and products before the users and increase your sales.
Script It Out
Never jump into anything blindly. Whether it’s a career or video making. Although your video may not be longer than 5 minutes, still, you need to spend a few hours to script it.
Create a script that binds your viewers so that you can get exactly what you want.
Tell A Story
You may be making a video to market your brand but it never hurts to do it via storytelling. It is human nature to continue with something that interests us. When you tell a story in your video then it will most likely keep the viewers hooked.
This can be done even when a video is very short, it is all about planning properly.
If your content is short on value then the customers will more likely switch to something else. The key to come up with better content for marketing videos is content.
Pay attention to the content and make sure everything is on point, from actors to graphics or animation.
This is how you can make top notch marketing videos for your brand and attract a huge audience.