Monday, February 19, 2018
Articles

How Technology Has Changed the App Market

The app market for smartphones and other electronic devices such as the Kindle and tablets have worked wonders for our society. As technology continues to advance at an accelerated speed, we are welcoming new apps, possibilities and opportunities on almost a daily rate. As people continue to trade in their desktops and laptops for something more portable and fun, apps are continuing to be developed, ensuring we make the most out of our electronics.

The two types of apps can really be broken down into two main areas: play and business.

 

For Play

Mobile phones may never beat gaming consoles such as PlayStation, Xbox and Nintendo, but smartphones offer entertainment on the go. Even though there are the likes of the Nintendo DS, Switch and PlayStation Vita, they are pricey, and the games can come at inflated costs. Apps, however, are either free, have small in-game purchases or have a more manageable upfront cost.

Coincidentally, most websites offer their services in app form. Online games, sports, news and betting sites all offer a mobile solution – and this is becoming increasingly important with people wanting to play on the move. With the likes of 4G or Wi-Fi, you can sit on a bus or train and look up various things, for example which bookmaker to use for horse racing or which sports team has certain starts out inured, before placing a bet.

Therefore, the multi-functional and high-interactive nature of a smartphone and app has allowed friends to create group chats and message one another for free, play games that will pass the time of a long journey, and Google any burdening questions like “who was that horse who won the grand national in 2012?”

 

For Business

We touched upon earlier how businesses are beginning to develop their own apps and release them in the app market, and how it allows a smartphone user to accomplish chores and tasks easier than a laptop. However, you probably want the proof.

Mobile apps can help business owners provide customer services, make money and add value to their company from enhancing customer relationships and experiences. They also allow you to market your business through ‘push notifications,’ while increasing your online visibility.

If you are a business yet to develop and enter the app market, consider everything the article has specified. It would be an awful shame for a company to miss out on such technological opportunities.

 

Summary

Whereas a desktop offers the ability to multi-task, an app on a smartphone commands the full attention of the mobile user. This means their experiences are fully immersive and offers interaction at a deeper level. Also, because society is becoming more fast-paced, a portable electronic device allows commuters to work on trains and students to study more comfortably in parks, etc. Electronic devices offer a flexibility laptops cannot always offer.

With app building businesses decreasing in price, more businesses and companies can create their own apps making them more accessible to the public.

The most popular app stores gracing our devices are Apple App Store and Google Play, with the most popular types of apps being games (33%), widgets (8%), entertainment (7%) and social (5%). However, the smartphone isn’t only a hub of entertainment as businesses are starting to harness the market with their own apps, offering the same experience people gain from playing games and social apps, with their products or services.

Therefore, with the app market posing great technological advancements for both work and play, we’re exploring why both functions have become important for today’s society.

Bob Buskirk
the authorBob Buskirk
About 10 years of computer experience. Been messing around with electronics since I was 5, got into computers when I was in highschool, been modding them ever since then. Very interested in how things work and their design.
  • Jamie Fuller

    Great post! I just wanted to share our small business marketing articles with you. For those interested in mobile apps and their uses https://appinstitute.com/blog

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