The Lights!
As long as you have the RGB header plugged into either the controller or RGB header on your motherboard the G100M will light up when you power your system on. Using the included controller you can switch between 5 different brightness settings. Below you can see the lowest setting and then the brightest.
The controller also allows you to switch between seven different colors which include green, blue, yellow, teal (looks blue in photos), purple, white, and red.
The cooler really does a great job of lighting up the inside of your system around the CPU socket. Below is a shot of the cooler installed behind tinted tempered glass.
Besides changing colors there are six different modes which include static, stars, cycle, breathing, cycle-breathing, and mirage.