It looks like AMD will be bundling its high-performance Wraith CPU cooler with more processors. Two of the better selling AM3+ chips, the eight-core FX-8350 and the six-core FX-6350 could come bundled with the new Wraith cooler. These will be packaged in special packaging which should have a slight premium over the older cooling solutions that are already in circulation.
The Wraith cooler was extensively reviewed when the FX-8370 came out. It offers better performance than the previous AMD cooler with quieter operation as well.