Yes! You got that right. The two industry giants are going to work on a new format together. Panasonic and Sony have made a step further in a strategic partnership to develop a new type of optical disc which has a recording capacity of at least 300GB and shall be released by the end of 2015. Even though it’s known that optical discs can’t compete with the speed of Flash memory or even Hard Disk Drives, the companies still quarrel that their physical properties definitely make them a better medium for archiving and long-term storage.