The modern world is run from the internet. People make entire careers out of living in an RV with an internet connection and writing blogs. There are millions across the world doing this right now, and there are millions more who run big-ticket businesses of the Fortune-500 variety who are likewise dependent on the internet for visibility. But if you’re not making your living from the internet directly, and you’re not a Fortune-500 company, what do you do? How do you optimize? This article explores some ways in which that can be done, and the best ways to go about doing it.
SEO: Search Engine Optimization
Search Engine Optimization refers to the practice of making your internet presence more visible to possible clients. There are a lot of ways this can be facilitated. One of the most effective is content. Now, there are quite a variety of available content options out there. From specifically-programmed vignette video games, to video, to music, audio, artwork of that strange corporate variety, and writing, there are no end of content optimization options. One of the most successful, however, is writing. Especially when that which is written involves elements that are intrinsic to the reader—in this case the demographic you’re shooting for. This is called “evergreen material”, and it is known to generate leads. Evergreen material isn’t some promotional bevy of shenanigans, it’s not some sales-y material rife with insincerity. Evergreen material makes people aware of information they didn’t previously have any awareness of, and then educates them on proper means of maintaining their new knowledge. Usually, this is done by pointing the reader toward your company.
Now there are a number of different ways that SEO can be facilitated. There is content-writing, which, through a regularly updated blog, can prove exceptionally successful. Also mentioned were visual means of content optimization, and even some artistic ones. Another method of increasing optimization collaterally is through a PPC campaign, which doesn’t charge you unless people click on the add you’ve paid for. This can give you a great idea of where you really stand in the community, and the kind of costs involved in actually making direct contact. But the collateral benefit of a PPC campaign is much more ephemeral than that of traditional content-based SEO. PPCs are less likely to stay in the potential client’s memory, and more likely to be forgotten after they’ve been clicked. While this certainly has some result on a page’s SERP (Search Engine Results Page) ranking, it’s usually not enough to justify PPC as the sole means you use to buff up your online presence.
Finding An Agency
Often the best course of action is to hire an SEO company to help you get on your feet and get some content produced. Certainly you can do it by yourself, but good content takes time and skill; otherwise it won’t be read, and it won’t do anything to increase your online presence. Additionally, there are some organizational faux pas that people make all the time when it comes to facilitating their own SEO. One of those is “keyword stuffing”. You’ve seen this; an article is just replete with repetition of the same phrase. It gets to the point you can hardly read it! Well, if a search engine always brings up those articles, people will quit using that search engine; ergo it’s to any search engine’s benefit to spike such articles, and they do. Without proper guidance, you stand to stumble into one of these categories accidentally. So find a professional agency.