The box is about the standard size for a wireless router, and carries the standard amount of information begging the consumer to pick it instead of other models on the shelf.
The graph on the back showing the WL-500W's dominance versus other pre-N routers is neat, too.
The WL-500W's white and silver look will definitely fit in to just about any home's decorum. There are three antennas, quickly indicating to the learned that this router is capable of pre-N's MIMO (multiple in, multiple out) features. There are no visible screws. The device is very well-ventilated: the top and bottom are perforated and the sides and rear have air slits, as well.
The sticker on the bottom greatly pleased me. Aside from bearing the standard make/model/MAC information and its FCC/CE notices, ASUS has included the unit's default IP address, control panel username/password, and a notice boldly saying, "Change you name and password as soon as possible."
Good job, ASUS, on reducing your culpability and telling the user to take charge of his or her own security.