It looks like many of AMD’s add-in board partners have expressed frustration with the company. These frustrations come from the fact that AMD is not offering up ample competition to NVIDIA’s recently announced GeForce GTX 1080 and GTX 1070 graphics cards, the timing of the Polaris unveiling (May 26th), and the likely-hood that it could be missing in action at Computex.
AMD has not launched a new performance-segment GPU since 2012. All of the cards from them that we’ve seen have GPUs inside that are rebrands of their big high-end chips that are advertised as performance-segment chips of future generations. These chips end up losing out on performance / watt against NVIDIA, who has been launching new performance-segment chips since the GeForce “Kepler” architecture.
Reportedly, AMD has not shared any details or strategy to counter NVIDIA’s GeForce GTX 1080 and 1070 with its add-in board partners. They also have not named a successor to the R9 Fury Series. They are, however, telling partners that they will see good price-performance gains on its upcoming “Polaris” chips, which they say should help them win key mid-range and the lower-end of the performance segment.
