Battlefield 1 is one of the most anticipated games coming out this year, taking the battle back to the World War 1 era. EA has very high expectations for the game as they expect to sell tens of million of copies.
During EA’s Q1 earnings call, company CEO Andrew Wilson said that there was gigantic excitement for both Battlefield 1 and Titanfall 2. He said, “Looking ahead, there is tremendous excitement for both Battlefield 1 and Titanfall 2, a combination that we believe will bring vitality and innovation to the huge first-person shooter audience. The community has been electrified by Battlefield 1’s modern take on World War I, delivering strategy, team play, and epic scale in a completely new setting”.
Blake Jorgensen, EA’s Chief Financial Officer, said that they expect Battlefield 1’s first years performance to be similar to other Battlefield titles, with 15 million copies sold in 12 months. He said, “So, on the guidance, we talked rough numbers with people. We told people that typically a Battlefield title is about [15 million] in a year. Our guidance is slightly under that. And we hope that that excitement builds and it will clearly go through that number, but for right now, it’s slightly under that number”.