Ballistix is a sub-brand of Crucial and typically has been reserved for their top-end memory products. I’m sure many of you have owned or at least heard of Crucial Ballistix memory. Well, Ballistix will now become its own gaming brand and will no longer be labeled next to Crucial. The Ballistix brand will include of course Ballistix memory (RAM) and possibly SSDs and gaming peripherals in the future.
Commenting on the story Crucial said, “Ballistix is now it’s own defined brand, becoming a sibling to Crucial (previously a sub-brand). For more than a decade, Ballistix has injected speed and style into PC gaming in a way that can’t be imitated. As the only major brand of gaming memory that builds and tests products from start to finish, Ballistix brings you the proven performance and reliability that pro gamers build with. Ballistix performance memory (RAM) is designed to give the upper hand to gamers, performance enthusiasts, and overclockers.”